Promoting Coaching

Promoting Parent Coaching, the Helpline, and Partnership Resources

Below you’ll find information, FAQs and promotional material for Parent Coaching and Center on Addiction | the Partnership’s other services. If someone asks you about the services we provide, you can use the FAQs to help you answer their questions. You are also welcome to download, print, share, or distribute the videos and handouts below.

Peer-to-Peer Parent Support - Video

Feel free to use share this video and use the language below when talking about our coaching program. You can also share or use this blog post (a nice recap with a link to the video) to help guide you. 

There’s nothing quite like being able to talk to another parent who has been in your shoes. That’s what our Parent Coaching program is all about. We have an amazing group of trained parent volunteers who live all over the country, who have all traveled the path of dealing with a child’s substance use. We pair up other parents – those who are still navigating the struggle of their own child using substances – with a coach of their own to help discuss their specific situation and learn evidence-based approaches to set the stage for positive outcomes. Parent coaches are there to listen, offer ideas and reaffirm that those who have a child using substances or with an addiction aren’t alone in this struggle.

Watch a few of our coaches talk about what Parent Coaching means to them, and why they believe peer support is so important:


Helpline Business Card

Parent Coaching - Offering Peer to Peer Support

Parent Support Postcard

Help + Hope by Text postcard

Partnership Resources - for Communities

Downloadable Resources Sheet

FAQs - Interested in Working with a Parent Coach

Throughout the journey of a loved one’s substance use, many parents want to talk with someone who has been in their shoes. Parent Coaching is a peer-to-peer program, by which a parent seeking help and perspective on their child’s substance use issues is paired up with another specially-trained parent volunteer who has also traveled the path of dealing with a child’s substance use. By speaking with someone who has been there and walked in their shoes, parents can learn how to stay connected to their loved one and get the support and encouragement they need and deserve.

Parent Coaching takes place over the phone – over the course of about five one-hour calls – during approximately a six-week period. Interested parents, after talking with a Helpline Specialist, are paired up with a Parent Coach based on your time zone, though generally not in your immediate geographic area.

Parent Coaching includes the benefits of both shared experience as well as evidence-based techniques based in helping motivate someone to change. Through the Invitation to Change Approach, our Parent Coaches will help you learn evidence-based motivational and supportive techniques such as Community Reinforcement and Family Training (CRAFT), Motivational Interviewing (MI) and Acceptance and Commitment Therapy (ACT). During your coaching time, you and your coach will discuss your situation and identify ways in which you can help your family, and yourself, through this difficult and confusing time.

Parent Coaches are here to listen to you with empathy and understanding. They’re not here to “fix” things, but rather to offer compassion, guidance, and support to help empower you to help your child. If you are a parent or caregiver struggling with a loved one’s substance use and want to speak to someone like you, this is a great fit for you.

Some parents talk to a Parent Coach because their daughter has struggled on and off with opioids for the better part of a decade. Some parents talk to a Parent Coach because they just discovered their son was smoking pot and can’t seem to stop. Many of our peer Parent Coaches have struggled with similar dilemmas. There is no one size fits all and what works for one family may not work for another. Through talking with a Parent Coach, you may learn skills that will help you find your own answers.

If you’re interested in receiving parent coaching, begin by connecting with a Helpline Specialist first, via phone, email, text, or Facebook Messenger.

FAQs - Interested in Becoming a Volunteer Parent Coach

The purpose of the Parent Coaching is three-fold: to provide parents and caregivers struggling with their child’s substance use with compassionate support and understanding from a person who has been in their shoes; to provide the parent/caregiver seeking support with practical information about CRAFT, MI, and ACT, as expressed in the Parents 20 Minute Guide; and to help parents/caregivers seeking support learn to practice self-care.
Parent Coaches commit to volunteer for a period of at least six months (though we welcome participation beyond that date), and most Parent Coaches spend about 3-5 hours a week volunteering.
Coaching is delivered by phone. Typically a Parent Coach and a parent seeking support have one phone call a week over a period of six weeks.
Not necessarily. The Partnership receives requests for Parent Coaches from across the United States through our Helpline, and then pairs parents seeking coaching with trained Parent Coaches. We usually match Parent Coaches and parents from within the same time zone.

Right now, training opportunities are only available to those individuals who can make a commitment to become a volunteer Parent Coach. However, please contact us so that we can notify you if additional opportunities become available.

Our current Parent Coaches have repeatedly expressed that learning CRAFT, MI, and ACT and then applying those skills as a Parent Coach, have helped them in their personal lives and in their work in their community. Parent Coaches learn from some of the top clinicians in the nation and then have the opportunity to use what they’ve learned by helping families from all walks of life. Parent Coaches from across the country also learn from one another.
Yes. Our Parent Coaches have a wide range of experiences. Some have children in long-term recovery; some have children who are actively using substances; and some parents have lost children to addiction. Our only condition is that your commitment to Parent Coaching does not jeopardize your child’s progress towards healthy recovery.
If you’re interested in being trained to become a volunteer Parent Coach, please fill out the volunteer survey, denoting your interest, and a Partnership staff member will be in touch with you.